RI Board approves Strategic Plan 2007-10

Rotary's new mission reads: The mission of Rotary International, a worldwide association of Rotary clubs, is to provide service to others, to promote high ethical standards, and to advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders.

The vision of Rotary International is to be universally recognized for its commitment to Service Above Self to advance world understanding, goodwill, and peace.

Recognizing the role that core values play in driving the direction of the organization and the actions of members, the Board approved the following values as Rotary's guiding principles: Service, fellowship, diversity, integrity, and leadership.

"These core values are all reflected in The Four Way Test," said 2007-08 RI President Wilfrid J. Wilkinson. "By adopting a specific set of core values in the strategic plan, we can provide Rotarians with more explicit standards to guide and evaluate their actions."

In addition, the Board approved the following seven priorities as recommended by the RI Strategic Planning Committee:

• Eradicate polio
• Advance the internal and external recognition and public image of Rotary
• Increase Rotary's capacity to provide service to others
• Expand membership globally in both numbers and quality
• Emphasize Rotary's unique vocational service commitment
• Optimize the use and development of leadership talents within RI
• Fully implement the strategic planning process to ensure continuity and consistency throughout the organization.